How do your releases work?Updated 3 months ago
Our collection releases are a whole lotta fun (and just a little bit of chaos!)! We typically follow the same schedule when it comes to dropping our collections, so you know what to look out for - if we ever deviate from this schedule, we'll usually let you know. A typical release goes a little something like this:
- Announcement: Monday 1 pm AEST
- Lookbook: Wednesday 1 pm AEST
- Preview: Friday 9 am AEST
- Release: the following Tuesday 7 am AEST
Sharkie Arcade members in Tiers from Player One and above will be able to shop in Preview with their relevant Day One discount (just remember the Day One discount doesn't apply to some Licensed collections).
If you’ve never been around for a BlackMilk collection release, you are in for something special. Just a heads up - sought-after Limited items can sell out very quickly, so get your ninja on for any pieces you’ve just gotta have! We don’t have cart holding, so others can nom the gear in your cart - you’ve gotta be quick!
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